Direct Mail

International Living (pdf)

Assignment: Try to beat a 25 year control written by legendary copywriter Bill Bonner for the newsletter International Living. I’ve always enjoyed a challenge, and this certainly was one! Read my copy and be swept away to Paradise!

Safeguard Promo (pdf)

Assignment: Create a direct mail piece to sell a promotional product—the gift of home fire safety. What promotes your business better? A ho-hum pen or calendar or a gift that could literally save someone’s life? This is a gift that truly shows how much you care. And people will appreciate it!

Regal Cine Media (pdf)

Assignment: To sell movie theatre advertising for Regal Cine Media—the largest movie theatre chain in the US. Media buyers in advertising agencies learn how to sell 22 million captive, volunteer consumers every month. This unique advertising is so effective it provides 70% same day, unaided recall (compared to 18% for TV.)

United Cerebral Palsy (pdf)

Assignment: Write a fundraising letter to past supporters of UCP. The letter thanks them for their past support, tells them exactly where their money goes and tugs at their heart-strings with an amazing story of one boy who has succeeded all because of their support.

The Strangest Secret (pdf)

Assignment: Write postcard copy to get people to call for a free copy of Nightingale-Conant's The Strangest Secret to generate leads for people interested in self-help products.